About Surana Gems & Jewels

Thirty Years Preserving Royalbloom Heritage — Founded by Mr. Rajendra Surana in Jaipur, Crafting Heirloom Jewelry Since 1995

Our Journey

1995

Emerald Foundations

The Beginning: Jaipur, 1995

In Jaipur's historic Johari Bazaar, where craftsmanship has flourished for centuries, Mr. Rajendra Surana established his practice in 1995. What began with a curated emerald collection would evolve into a commitment—preserving the jewelry techniques once cherished by royal families across India.

His vision was rooted in a simple belief: exceptional craftsmanship deserves to continue. The artisans of Johari Bazaar, whose families had served royalty for generations, understood this intimately. Their practiced hands shaped gold and set stones with methods refined over centuries. This became Mr. Surana's foundation.

Johari Bazaar, Jaipur - Historic jewelry district where Surana Gems & Jewels was founded

1995-2000

Emerald Era

Building on Emeralds (1995 - Still Going Strong)

The early years centered on transparency and quality. Each emerald underwent thorough evaluation, with complete disclosure guiding every client interaction. This approach—selective, honest, deliberate—built trust organically.

Clients from those years still return. A pendant from 1996 continues to catch light beautifully. A necklace from 1998 has traveled through family celebrations, its brilliance unchanged. These enduring pieces speak to the standards that defined the beginning.

Emerald jewelry collection from Surana Gems & Jewels

2000

Diamond Expansion

The Diamond Era (2000 - Growing Every Year)

As relationships deepened, clients naturally sought guidance on diamonds. Mr. Surana invested extensively in gemological education, understanding grading standards, consulting industry experts.

The decision to certify every diamond through the International Gemological Institute came before this was standard practice in Jaipur. It reflected a core principle: customers deserve verifiable quality, documented and transparent.

Certified Diamonds - International Gemological Institute certification

2010

Royalbloom Revival

The Royalbloom Revival (2010 - Present)

A pivotal encounter in 2010 changed everything. An aging master craftsman expressed concern about Jadau—the ancient technique of setting uncut diamonds in gold using natural lac, without modern adhesives.

For Mr. Surana, preserving this art became essential. He embarked on an extensive journey across Rajasthan, locating remaining master artisans and learning their methods. These craftsmen, some retired for years, initially questioned whether anyone still valued such specialized work, but Mr. Surana's genuine commitment convinced them. He mastered the preparation of lac, the precise pressure for setting Polki diamonds, and traditional techniques developed over centuries in royal ateliers. The Jadau Diamond Polki collection launched in 2010, and today it defines Surana Gems and Jewels—heritage not as history, but as living practice.

Jadau Diamond Polki - Traditional royal jewelry technique preserved by Surana Gems & Jewels

Emerald Foundations

The Beginning: Jaipur, 1995

Emerald Era

Building on Emeralds (1995 - Still Going Strong)

Diamond Expansion

The Diamond Era (2000 - Growing Every Year)

As relationships deepened, clients naturally sought guidance on diamonds. Mr. Surana invested extensively in gemological education, understanding grading standards, consulting industry experts.

Royalbloom Revival

The Royalbloom Revival (2010 - Present)

Crafting Excellence Since 1995

Founded by Mr. Rajendra Surana in Jaipur's historic Johari Bazaar, Surana Gems & Jewels has been creating exceptional jewelry pieces that combine traditional craftsmanship with uncompromising quality standards.

The Surana Philosophy

Transparency

When evaluating gemstones with clients, Mr. Surana shares complete information—the brilliance, the characteristics, even imperfections. This honesty, sustained over three decades, builds the trust that brings families back across generations.

Trust

Whether a client selects a modest pendant or an elaborate bridal set, they receive identical attention and expertise. Elaborate Jadau pieces involve multiple skilled artisans working in coordination, each contributing specialized expertise.

Heritage

We're not creating museum pieces—we're crafting jewelry for real celebrations using authentic historical methods. Training young artisans ensures these skills continue thriving for generations ahead.

Why Choose Surana Gems & Jewels?

Under Mr. Rajendra Surana's visionary leadership, we've built a legacy of uncompromising quality. Every piece reflects our commitment to excellence, from premium materials to masterful craftsmanship. Our philosophy is rooted in transparency, trust, and the preservation of traditional Indian jewelry techniques.

Premium Materials

We source only the finest gemstones and precious metals. Every emerald, diamond, and gold piece is carefully selected, ensuring exceptional brilliance and lasting value in every jewelry creation.

Master Artisans

Our skilled craftsmen, trained in traditional techniques like Jadau and Kundan Meena, bring decades of expertise to every piece. Each jewelry item is handcrafted with meticulous attention to detail.

Timeless Designs

From classic Jadau Diamond Polki bridal sets to contemporary Colorstone Diamond pieces, our designs blend heritage elegance with modern sophistication, creating jewelry that transcends trends.

Our Quality Promise

Every piece of jewelry from Surana Gems & Jewels is backed by our founder's personal commitment to excellence. With certified diamonds, certified gold, and traditional craftsmanship, we guarantee authentic quality that lasts for generations. Experience the difference of premium jewelry crafted with passion and precision in Jaipur.

Our Founders

The visionaries behind Surana Gems & Jewels, preserving traditional Polki and Kundan jewellery craftsmanship in Jaipur since 1995

Founder & Pioneer

Rajendra Surana

Rajendra Surana, the founder and pioneer of Surana Gems & Jewels, is a distinguished name for polki jewellery in Jaipur since 1995. With over three decades of experience in fine jewellery, he has built the jewellery house on the belief that true luxury lies in authenticity, precision, and time-honoured technique.

Under his direction, Surana Gems & Jewels has remained dedicated to preserving traditional Polki and Kundan jewellery methods while refining them for contemporary expression. Each creation reflects a seamless balance of heritage artistry and modern elegance, designed for weddings, celebrations, and significant milestones. His focus remains on enduring quality, thoughtful design, and cultural continuity. Today, the brand is recognised as a trusted destination for heirloom Polki jewellery from Jaipur, with pieces crafted to transcend trends and be passed across generations—quietly embodying legacy, craftsmanship, and lasting value.

Rajendra Surana - Founder & Pioneer at Surana Gems & Jewels, Jaipur

Second Generation Jeweller

Rohan Surana

Rohan Surana represents the next chapter of Surana Gems & Jewels, carrying forward a legacy built on heritage, trust, and fine craftsmanship. As a second-generation jeweller, he takes on the baton with a clear purpose—to preserve the soul of the house while thoughtfully evolving it for a new generation of patrons.

Prioritising refinement over reinvention, he is shaping Surana Gems & Jewels as a house that evolves with time while staying true to its origins. His vision reflects a seamless dialogue between past and present—crafting pieces for today's celebrations and destined to become tomorrow's heirlooms.

Where We Create

Visit our Heritage Office in Johari Bazaar or our boutique showroom in Roop Vihar. Mr. Rajendra Surana is available for personal consultations.

Heritage Office

Jaipur's historic jewelry district, where artisans have worked for generations. Where traditional techniques come alive daily. Where heritage continues as active practice.

Surana Bhawan, 376 Hanuman ji ka Rasta, Johari Bazaar, Jaipur - 302003

+917414822333

+919314403020

info@suranajewels.com

Monday - Saturday: 11:00 AM - 7:00 PM

Sunday: 11:00 AM - 2:00 PM

Boutique Experience

Comfortable environment for consultations. Mr. Surana meets regularly with clients, understanding stories, guiding selections, building relationships that span decades.

D6, Mohan Marg, N.S. Road, Jaipur - 302019